6 Tips to Select the Right Merchant Service Provider to Enhance Your Business Online

By Egidijus Andreika

If you are trying to sell products online then as a merchant it is critical that you look for a service provider that has effective tracking, customer support and merchant protection features enabled. Here are 6 tips to select the right merchant services provider to enhance your business online:

Credit card payment acceptance

If you are only accepting PayPal as mode of payment and avoiding credit card payments on your website then you are missing out on a huge chunk of customers. Most customers (close to 60-70%) prefer paying through their credit cards when it comes to online shopping as compared to options like PayPal etc. So if you only have PayPal as your payment option then it is time to look for a merchant service provider that offers a wide variety of payment options like credit card payments, direct deposit into accounts in Worldpay or Authorize.net, Google Checkout etc. This wide range of payment options will help you expand on your customer base and attain more sales online.

Complementary to business type

Ideally, you want your merchant services provider to complement your line of business. If you are into selling digital products like ebooks, software etc. then your merchant services provider should accommodate and have provision for such products as well. Try looking for a merchant services provider that has provision for digital, material as well as subscription based products for maximum product exposure and variety.

Sign up fees: strict no-no

If your prospective merchant service provider is charging you for signing up then you should let it go. It is because there are merchant service providers these days who provide doesn't charge you a cent to signup and start selling your products online. Besides this, you can access many value-added services on such sites to enhance your business online.

Reliability and reputation

You must always do a background check and thorough analysis of your prospective merchant services provider. Always check out the testimonials and customer speak sections, ask around about the company and see if they have efficient and value-added services to complement your business.

Existing affiliate networks

It always helps to signup with a merchant services provider that has a built-in network of affiliates. This way, you do not have to hunt for affiliates to register for your affiliate program. This way you can easily increase your sales with a help of affiliates. You can also choose from various high quality affiliates by analyzing their past performance. This also ensures you only recruit the best affiliates in the industry and get maximum referrals and sales on your site.

Affordability factor

Another important factor to consider is how much fees does the merchant service provider charge you? Do they have a signup fee involved? Do they charge extra fees that do not pertain to the transaction and monthly fees?

Click2sell is a great merchant services provider that has exclusive features like built-in affiliate network, tracking and monitoring systems for measuring performance, flexible and easy customer support, variety of payment processor accounts to expand customer reach, thousands of products to choose from based on digital, material or subscription based and many other features. Whether you wan to sell digital or material product, such service is for you! Happy profiting!

Egidijus Andreika is a creator of Click2Sell.EU affiliate programs network. Click2Sell allows you to sell digital products online and run your affiliate program with a built-in affiliate network. Get paid instantly, provide easy payment options for customers, recruit affiliates. Sell downloads online. Visit Click2Sell affiliate network.

Article Source: http://www.artipot.com

Tips Regarding Setting Up Of Merchant Account

By Devin Gilliland

Merchant account is a kind a service offered by banks or merchant account providing companies to business owners or traders. Merchant account enables a business man or a trader in providing credit card processing services to its customers or buyers. Also, it supports a trader with easy transaction of money by swiping a credit card.

In-spite of merchant account being such a big business tool there are many business owners or traders who end up making mistakes in implementing this tool. Merchant accounts are more or less like a deal that can prove a blunder if not dealt well.

It is a fact that credit card processing service adds to the growth and enhancement of business. Customers lurk for opportunity where they don't have to face hassle like carrying cash or getting short of it while shopping. Thus, with a merchant account you tend to attract such wealthy buyers. But if you open a merchant account with a bank or a company that does not provides you with the offers cherished by your rival trader, then you surely to lose your benefits of credit card processing and competition in the market.

There are some small businessmen or traders who either end up giving up on the service due to the heavy charges or fee demanded by the banks or else they end up choosing the wrong bank for their merchant account. No doubt that merchant account is often opened by bigger business companies, thus banks tend to charge big. But there are also banks providing low monthly charges and sometimes no rental fee. You can always search and find the bank or merchant account providing company that offers just a percent or two per transaction. Here the key point is research, never go for a merchant account without looking for two or than two banks or companies offering merchant account services.

The main thing to be kept in mind while selecting the right merchant account is the type of business you do i.e. the merchant account you open should be flexible enough to benefit the kind of business you do. Also, if you are an online business trader then you should always check for the terms and conditions offered by the merchant account providing company you wish to tie up with.

Apart from basic suitability and fee charges, the main thing that matters while selecting for the right bank or company is the safety factor. Do not forget to ask yourself how safe and reliable is the deal with the company you chose for opening your merchant account? Is there any hidden charges or loop holes that might create or ad to your burden at later stage?

For those who do their business on internet and have to choose an online merchant account providing company, such precautions play a big part and act as a savior from any fraud or troublesome deal.

Thus, never deal without thinking and thinking hard. Always be sure of what kind of benefits you want from your merchant account and be clear of your objectives of setting up a merchant account.

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Article Source: http://www.artipot.com