How To Go About eCommerce Website Design?

By Grace Alexa

Websites are developed with the aim of information sharing. This information sharing can be reciprocal or non reciprocal in nature. Non reciprocal information sharing can be touted as one way information sharing where the web visitor visits the websites to gather the information relevant for the purpose. Reciprocal information sharing is termed as two way information sharing where the web visitor can actually engage themselves in information sharing and advance to next step of information sharing by making some purchases or subscribing to some news letters etc.

eCommerce websites are sort of reciprocal information sharing. eCommerce websites are designed with the sole purpose of simplifying the online purchase experience of a web visitor or to guide the visitor towards making an online purchase. The website design involves lots of intricacies but a designer working on the eCommerce web design needs to understand the online selling principles.

For a viewer the eCommerce web design and normal website design may seem same because both of them follow the same principles of website design that is attractiveness, systematic organisation of elements, correct color palette to boost website spirit. The differences begin to troop in once you have a close look into the some of the eCommerce web designs and other website designs.

Every eCommerce website design needs to follow some simple selling principles like:

1. Simplifying online shopping experience: The users prefer to go for online shopping in order to avoid the hassles of offline shopping. So it becomes the priority of web designer to ensure that website design delivers the smooth online shopping experience to the user.

2. Furnishing the authenticated information: The user should be given the reason why they should believe your site and how easily they can reach out to you.

Customers are more attracted towards the virtual arrangement of the things during the shopping. It becomes very difficult for the web designer to convey that virtual shopping arrangement through website design. It is pretty easier for the web designer to showcase the objects without the bother of space constraints. It becomes relatively difficult for the web designer to lure the customer to make purchase through the website design.

Customers favour those eCommerce website designs which will lead them to right page with minimum number of clicks. Web designers often use some unconventional techniques to promote eCommerce web designs. Sometimes a web designer may utilise the potential of single paged website by integrating the order form at the end. Many people perceive sales letter as good example of eCommerce web design. In reality sales letter is not the good example of eCommerce website design because they are niche specific and may sell a single product. Still sales letters are capable of large conversions because they present the product information in a smart way.

The supermarkets and shopping malls are similar to the online shops both showcase products. As in shopping malls the arrangement of things seems to be much simpler to the ones in online shop. It becomes difficult for the user to browse through the complex website to search for the things. The eCommerce websites make it simpler for the web visitor to browse through the product section easily with the help of personalisation technology. This personalisation technology also casts spell on the eCommerce website design.

Layouts play important role in success of an eCommerce web design. Most of the eCommerce website designs are distinguished by their layouts. These eCommerce websites are always searching for a simplified design which will lure the customer to purchase the things. Average time each customer spends on a website is around 2 minutes before they leave the site. So these two minutes time should be utilised to the maximum so as to lure the customer. Lots of research has been conducted so as to find the most accessible point in a website design. It has been found that most of the customers first view the middle left area and center portion of the webpage. By balancing these regions with smart content in a web design these web designers know how to create an easy path for the visitor to browse through the online shop and make the easy purchase.

In order to make your ecommerce website a best selling online shop, make sure you pay attention towards the web design principles. Don’t fail to take help from experienced website designers who have experience of developing successful eCommerce website designs.

About The Author

Sigma InfoTech is an Australian based Web Designer firm specialising in Web Developer, Website Development, Application Development, Website design Australia.

How to Sell Products With Merchant Accounts

Generally, merchant account can be used to sell any stuffs on the internet, buy any products that available online, send or transfer money to other people and receive money from buyers.

In this topic I will explain how to use merchant account to sell products on the internet in the simplest way. In order to use it successfully to sell your products online you need to consider these.

1. Apply for any merchant accounts or third party credit cards processor.
2. Product(s) - the products must be ready to sell
3. Sales page - you need to integrate your merchant accounts with your website or blog to sell your products.
4. You need a valid email address.
5. Autoresponder (optional).
6. Thank you page or download page - the page that merchant account provider will send the customer to after they make a payment. The customer will only reach this page if their credit card is verified or valid.

On the thank you page you should have:

1. Product name that the customer bought from you + product images
2. Thank the customer for buying your products.
3. Your email address so that the customer can contact you if they have any questions about your products they just bought.
4. Download link – If you are selling the ebook or any downloadable products, you should have the download link on your thank you page or any link to your download page.
5. If the products need to ship to your customer’s address you need to tell them as a remainder about the products weight, shipping cost, what type of shipping service will be used and how many days the products will be arrived.
6. Autoresponder is an optional but recommended - you are recommended to integrate your thank you page or download page with autoresponder so that you can offer your buyers with your future products or you can use your autoresponder to send the download link to your buyers... just in case if anything happening.